Work

I shoot it, write it, and post it myself

Ten reels, the most-watched one in the middle

Instagram reel — the 72-hour cold-chain shipping test

3,087 views

Ran a 72-hour cold-chain test on camera, and published the question before I had the answer.

Instagram reel — making a batch, shot POV

2,829 views

A full batch start to finish, shot solo on a tripod with no second pair of hands.

Instagram reel — why protein works in dairy and fails in bread

2,465 views

Explained why whey behaves in ice cream and ruins bread, from the food-science literature.

Instagram reel — the shipping test result, which failed

2,392 views

Posted the result three days later. It failed, and I said so instead of quietly dropping it.

Instagram reel — Juan at a Kova table in a gym, talking with an entrepreneur who scaled a business nationwide

245,793 views · 8,665 likes

Asked an entrepreneur who had scaled nationwide how he sold. His answer — find the hook, then film the reactions — became the post of mine that traveled furthest.

Instagram reel — a studio pop-up in West Hollywood

1,916 views

A studio pop-up cut for the venue’s own audience rather than for mine.

1,848 views · highest reply rate

Said out loud that I had gone quiet. It drew more comments per view than anything else I have posted.

Instagram reel — one year in, and the funding ask

1,620 views

One year in, still with no kitchen of my own, with the funding ask stated plainly.

Instagram reel — the editing tool I built with Claude

1,192 views

Built the tool that cuts a ten-minute clip down to fifty-two seconds, then showed it working.

Instagram reel — how to tell a good events coordinator from a forgettable one

901 views

Five things that separate a good events coordinator from a forgettable one, written for venues.

01 · The cadence

one post every four days, for a year

117posts · 98 reels
1,920median views per reel
245,793best single reel
3.6 daysavg gap between reels

counted september 2026

The median reel out-reaches the follower count — 1,920 against 1,516 followers — which at this size is the only ratio worth quoting: it means the posts travel instead of circulating among people who already bought. The mean is 4,737, pulled up by one reel that did a quarter of a million.

script · shoot · edit · post · reply

02 · Why it earns its place

inbound converts 2.7× better than cold outreach

Every venue goes into a CRM I built. Contacting a gym cold books an event about 10% of the time. A gym that came to me books one 28% of the time. The content is what produces the second number, which is why I stopped treating it as marketing sitting next to the selling and started treating it as the cheaper half of the same job.

What it taught me: the posts that did best are the ones I nearly didn’t publish. A shipping test that failed and a video about going quiet both beat every clean product shot I’ve made. The one that traveled furthest was me being taught how to sell, on camera, badly.

Also on TikTok as @kovakream — 103 videos, the same work cut for a second audience. An earlier personal account did 415,359 views on a single post in 2021 and roughly 730,000 across the replies that followed it; the reach came from answering people, not from posting. I stopped posting there in 2023, so Instagram is the record that counts.