Brand, packaging and product design
packaging, marks, and the work that got cut
Four projects. Two are brands for products I make and sell, one is the brand I replaced, and one is a writing app I specified and never built. The rejected work is here too, because the reasons it got rejected are the part worth reading.
Three of these are products I also had to make and sell, so none of the constraints were hypothetical. A lid has a die line and a minimum print run. A nutrition panel has a format I don’t control and numbers I have to stand behind. The fourth is a writing app I only specified, and the constraint there was a keyboard that already means something to everyone who would use it. Most of what these pages show is what those constraints ruled out.
The method
353 generations, and the ones i threw out
Kova’s lifestyle and product imagery is generated. I swept 353 favorites out of Higgsfield, kept 352 of them in an approved folder, and cut a 59-variant campaign set down from there. Everything in this section is generated, and I am saying so because a page about design should be clear about which pictures a camera took.
The contact sheets are the rejected work. I am leaving them up because a set of four finished pictures says nothing about how they were chosen.
Two of the four proposed locks hold up
The other two do not, and this is the part worth reading
Both of the failed frames were written down as clean in my own notes. I caught them by rendering every frame at full size instead of cropping to where I expected a problem to be. A cropped check tells you about the crop.
This is also why the bear never comes out of a generator. A mark that has to stay exactly itself does not go through a process whose whole nature is to approximate.